If your hair never seems to stay moisturised, the issue is often the routine, not the hair.

Oil seals moisture, but it does not add it. Applying oil to dry hair often leads to ongoing dryness.

Textured hair needs consistent water based moisture. Skipping leave in can cause stiffness and breakage over time.

More product does not equal more moisture. Heavy layering can lead to buildup and dull hair.

The takeaway: Healthy textured hair comes from simple routines focused on hydration, sealing, and consistency. Froday is infused with marula, mongongo, baobab and avocado to support healthy, hydrated hair.

Want to know more? Check out our FAQ