Did you know Froday was formulated specifically for textured hair?

Curls, coils and kinks have unique needs, and Froday was formulated with those needs at the centre.

Textured hair can be more prone to dryness, tangling and breakage, so we focused on what matters most: lasting moisture, high slip and nourishing ingredients that support softness, deep hydration and healthier hair.

Every part of the formula was considered with textured hair in mind - from the conditioning system and level of slip to the botanical oils we chose and the ingredients we left out.

Because your hair shouldn’t have to fit the formula. The formula should fit your hair.

Vegan • Cruelty Free • Made in Australia

The Science Behind It

Froday is formulated around what textured hair needs most: hydration, slip, softness and easier detangling .

High slip, on purpose.

Froday uses clean conditioning agents that help smooth the hair surface and reduce friction between strands, giving textured hair the slip it needs for easier detangling.

Moisture Made for Textured Hair

The bends and curves in textured strands can make it harder for natural scalp oils to travel down the hair, leaving lengths more prone to dryness.

That’s why Froday pairs targeted conditioning with mongongo, baobab, marula, argan and avocado oils, plus shea butter to help soften, nourish and lock in moisture.

Smoothness & Frizz Control

Textured hair can be especially vulnerable to dryness from heat, sun exposure and changing weather conditions.

Froday combines smoothing conditioners with nourishing botanical oils to help keep hair feeling soft, and conditioned, while helping reduce frizz and dryness.

Rich nourishment. No heavy coating.

Get the moisture textured hair craves without relying on silicones, mineral oil, sulphates or parabens.